Sam Russell is the 53-year-old mastermind behind Where White People Meet, a dating site whose title explains its purpose. I dated a black woman once," Russell told the Washington Post.
Though anyone can join Russell's site, its exclusionary title and apparent focus has irked many people on the internet. "I just believe it’s hypocrisy to say ‘one group can do this, but another can’t.'" The "groups" Russell is referring to are the primary audiences for dating websites like Black People Meet or JDate — which allow users to connect with black and Jewish singles (respectively).
“If we want equal rights in this country, it has to be equal rights for everybody.” Russell points to his site’s recent traffic as evidence that others agree: More than 100,000 people visited White People Meet on Sunday, and — as of this writing — 1,033 people have registered to browse the site for free.
(Russell would not share how many had actually become paying members.) He insists that the reaction has been overwhelmingly positive thus far; it’s the people criticizing him, he says, who don’t truly understand the true nature of race and racism.
The thought being: Why do white people need a dating site that's specifically for them when they've already cornered so many other dating sites?
They reveal that people tend to rate their own race more highly.
And they reveal that there's an attractiveness benefit to being a white man.
Although that billboard depicts a smiling white couple, Russell insists that anyone over 18 may join, regardless of race or ethnicity.
(“If you’re a black man who prefers to date white women, this might be a good option,” he said — presuming you can get over the object of your affection’s stated racial preferences.) It costs a month to message other members, and the site’s terms of service specifically prohibit messages that “promote racism, bigotry, [or] hatred.” “The site is not racially motivated in any way,” Russell stressed.