The interactive strategy of engaging in information seeking behavior is by far the most important aspect of reducing uncertainty.
According to Gibbs et al (2010), “uncertainty leads to information-seeking behavior,” the goal of which is to “[verify] the credibility of these potential partners” (p. This means that as we meet new people, we want to find out more about them to reduce our uncertainty about them.
Within the realm of SNS, online dating sites like e Harmony, and even Tinder have also become popular because they are tailored to individuals looking to meet potential mates.
According to Gibbs et al (2010), over ten million Americans have a profile on at least one dating website (p. Internationally, has over twelve-million members (Gibbs, 2006, p.153).
Firstly, we will discuss the original theories regarding Ft F communication as outlined in URT.
This new technological landscape of communication poses both risks and opportunities for the user who is looking to find a potential mate.
Moreover, communication over the internet also offers great research opportunities regarding whether traditional studies of communication among humans applies in this online context.
While highly pessimistic, Parks offered evidence that online relationships can not only be successful, but can develop into eventual Ft F interaction.
Before diving into the online dating context, it is relevant to review how communication and URT applies within the realm of SNS’s like Facebook where users know each other.