As a result there is now no end of apps with the same aim of helping you fall in love and live happily ever after, or at the least find someone to hang out with next weekend.
Whether it's matching you on your favourite interests or finding someone who you share mutual friends with.
Pros: You can weed out people with traits or points of view you find simply unacceptable. Cons: Too many basic functions are restricted to paid membership. The USP: It's a huge ocean, with more members than any of the others (around 70 million).
Verdict: Worth a shot, if only to kill time answering bizarre questions about yourself. Pros: Unlike most of the other apps, doing the basics on POF – looking at profiles, sending and reading messages – is absolutely free.
Who wants to date somebody who like Chihuahuas after all?
The USP: Gives you the chance to tell your friends (rather than strangers) that you want to sleep with them.
Also, spend too much time on it and you start getting paranoid you're seeing 'someone you liked on Happn' every time you sit in your local cafe. This means having a handy mutual connection to discuss / slag off when you meet up for drinks.
Verdict: This app allows you to eliminate the middleman.
If you lack inhibition, Hinge could throw the door wide open.
The USP: Endless personality quiz questions that give you a match percentage with would-be partners. If dating apps have an 'atmosphere', then How About We is a pleasant summer garden party where people enjoy polite conversation and no one makes an inappropriate lunge on anyone else until at least 1 am.
The USP: Based around suggesting dates, rather than banging on about yourself. Cons: A high number of sexually frustrated virgin-trolls means a lot of women find using it a harrowing experience, which understandably makes them cagey when you come along.
It's disheartening how many women have to resort to 'please no sex pests' appendixs on their profile information.