A-list members can also browse openly while choosing whether or not their profile is displayed to those they visited. When answering a question, a user indicates his or her own answer, the answers he or she would accept from partners, and the level of importance he or she places on the question. Ok Cupid describes in detail the algorithm used to calculate match percentages.Assuming a user is a paid user ("A-List"), the site notifies a user if someone likes that user.Journals are not available to new members and the feature is now "retired." Members have the option of saving favorite user profiles, which display the favorited person's responses to questions and profile updates on the member's front page.
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The current Ok Cupid Dating Persona Test is still largely identical, in question and text blurb content and order, to the original Match Test.
In 2001, they sold Spark Notes to Barnes & Noble, and began work on Ok Cupid.
Although the company later clarified that nicknames or initials would be acceptable, and it has been noted that unlike other dating sites that encourage the use of first names, Ok Cupid "encourages long profiles full of intimate details, including candid answers to questions about sex and politics", making connecting that information with a real name more problematic to users.
The site used to have a highly active journal/blogging community as well.