"In the online dating space – much like in real life connections – men feel a societal pressure to make the first move.Consequently, by fault of our culture, they typically end up bombarding women online.When that's done, I have very little energy left to go out and search profiles, to think about what I'm looking for, and find someone intriguing.In other words, even an independent, proactive woman like myself gets put in a passive role in these stilted online environments.And of the people who are messaging, not many are going on dates.
Online dating companies fall into two categories, each with their own set of problems.
I can tell you, for example, that emojis with a hyphen nose :-) get a better response than those without :) and that you should have pictures that show a professional headshot, outside with a dog, in formal wear, participating in an activity, or surrounded by a group of friends where everyone is looking at you.
The reason there is such an optimization market for online dating is that there are inherent problems with translating dating culture to online messaging systems.
But all of this is assuming you even get to the stage of messaging. Most mobile apps require both people to swipe right to match with each other before they can message.
But while many people are swiping, not many are messaging.