The enticement to do so is the offer of premium benefits and the omission of the advertisements that would otherwise interrupt the games.
Players can win jackpot prizes and tokens from playing the games on
There are several types of badges, including weekly badges, personal challenges and Premium badges (that can be purchased for an additional cost). Pogo members in the UK are now able to purchase Pogo Gems, Mix-n-Match badges and Premium Mini items and win other prizes in British currency (£), whereas previously they were unobtainable, though this fact was never made clear by Pogo games until now.
UK players are still unable to gain access to some parts of Pogo, such as Scrabble for example. As of February 8, 2011 switched to a new prize format with the removal of all in game jackpots.
The corporate strategy shifted from acquiring exclusive game content to securing exclusive distribution relationship, while the client platform changed from a Windows executable to a browser-based java applet. The brand was launched on September 1, 1999, and the company renamed itself to
Pogo grew quickly, eventually outpacing its competition to become the "stickiest game site on the Internet." according to a company press release.