Square Enix re-branded itself as Square Enix Holdings Co., Ltd., a holding company, while its internally domestic video game operations were formed as a new subsidiary called Square Enix Co., Ltd.
During the 2014 fiscal year, the company made over in revenue.
As part of the merger, former Square president Yoichi Wada was appointed president of the new corporation, while former Enix president Keiji Honda was named its vice president, and the founder of Enix, Yasuhiro Fukushima, the largest shareholder of the combined corporation, became its honorary chairman.
The Square Enix headquarters are in the Shinjuku Eastside Square Building in Shinjuku, Tokyo. At the time, 80% of Square Enix staff were made up of former Square employees.
At the same time the gaming, contents and publishing businesses were transferred to a spin-off named Square Enix, sharing the same corporate leadership and offices with the holding.
Kei Hirono is the Head of Business Division 8, Tomohiro Hasegawa is the Head of Business Division 9, Yuki Watanabe is the Head of Business Division 10, Yamanaka Yuzuruji is the Head of Business Division 11 and Mizumachi Minoru Tadashi is the Head of Business Division 12.
In August 2008, Square Enix made plans for a similar expansion by way of a friendly takeover of video game developer Tecmo by purchasing shares at a 30 percent premium, but Tecmo rejected the proposed takeover.
Instead, in February 2009, Square Enix announced a takeover deal for Eidos plc, the holding company for Eidos Interactive, the UK-based publisher of the Tomb Raider, Hitman, Deus Ex, Thief and Legacy of Kain franchises, along with its multiple subsidiary development studios that developed the games A third mobile studio was founded in Indonesia in June 2013, Smileworks, but was closed in January 2015.